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Kellogg's Cafe, The Kellogg Company, doing business as Kellogg's, is an American food-manufacturing company headquartered in, United States. Kellogg's produces and convenience foods, including,, and and markets their products by several well known brands including,,. Kellogg's mission statement is 'Nourishing families so they can flourish and thrive.' Kellogg's products are manufactured in 18 languages and marketed in over 180 countries.

Kellogg's largest factory is at in,, United Kingdom, which is also the location of its European headquarters. Other corporate office locations outside of Battle Creek include,,,. Kellogg's holds a from and the. First Sanitas package (1906), later to become the Kellogg Food Company in 1908 Brothers and founded a health food company, the Battle Creek Sanitarium Health Food Company in 1898. This company produced foodstuffs for current and former patients at Dr. The company later became known as the Battle Creek Sanitarium Food Company in 1901. During this time, the company produced and marketed such as, and Caramel Cereal Coffee.

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The company merged with the Sanitas Nut Food Company (founded in 1899 by Dr. Kellogg) to become the Kellogg Food Company in July 1908, and sold nut butters and, and it was then that the company's products all began to be sold under the trade name, 'Kellogg's'. At this time, Dr. Kellogg owned all but 2 of its 15,000 shares of stock.

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In 1921, it changed its name back to Battle Creek Food Company. John Harvey forbade his brother Will from distributing cereal beyond his patients. As a result, the brothers fell out, and W. Launched the Battle Creek Toasted Corn Flake Company on February 19, 1906. Convincing his brother to relinquish Sanitas's rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922.

In 1930, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until, and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980. From 1968 to 1970, the slogan “Kellogg’s puts more into your morning” was used on Saturday morning tv shows. From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International,,, and Pure Packed Foods; however, it was later criticized for not diversifying further like and were. After underspending its competition in marketing and product development, Kellogg's U.S.

Market share hit a low 36.7% in 1983. A prominent analyst called it 'a fine company that's past its prime' and the cereal market was being regarded as 'mature'.

Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S.

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Consumers age 25 to 49 to eat 26% more cereal than people of that age ate five years prior. Installing helicoils in aluminum heads. Ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including, Raisin Squares, and Biscuits and reached out internationally with aimed at and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors:, which largely marketed children's cereals, and, which had difficulty in the adult cereal market. In March 2001, Kellogg's made its largest acquisition, the. Drivers for iatkos s3.