Dma Statistical Fact Book Pdf
Author by: Manfred Krafft Language: en Publisher by: Springer Science & Business Media Format Available: PDF, ePub, Mobi Total Read: 82 Total Download: 517 File Size: 40,8 Mb Description: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines.
DMA 2010 Statistical Fact Book The Definitive Source for Direct Marketing Benchmarks. • PDF file of EUDPD Directive Safe Harbor. The War On UAA Mail – News From The UAA Front Dr. John Leininger / Charles Hunt – Level: New Advanced Period 10, 8:00 am. Statistics show that the average consumer is exposed to thousands of advertisements each day. They hear ads on the radio (before they switch stations) and watch ads on television (before changing the channel). AWAI’S 2016 COPYWRITING PRICING GUIDE n How to Harness the Power of Copywriting. Graphic design home-study programs — dug deep into the latest statistics. 2 trends to uncover the major value of copywriting, as well as how to overcome. According to the 2015 DMA Statistical Fact Book.
The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
2 You might think direct mail marketing is the dinosaur of the marketing industry. Maybe you still use direct mail marketing, but you feel it’s time to move on to cheaper, more efficient methods. Compaq presario cq61-115. Between increased postage prices and the rise of digital marketing, the return on investment for a traditional direct mail campaign doesn’t appear to be worth the trouble. In fact, over the last three years, direct mail advertising spend in the U.S. Has continually decreased. The United States Postal Service predicts this spend will continue to decrease from $20.6 billion in direct mail advertising dollars spent in 2014 to only $15.5 billion in 2020.
That’s a drop of over five billion dollars in six years. On the contrary, the average auto dealership budget for direct mail has continued to rise. Though overall direct mail advertising dollars have dropped, dealer marketing budgets for direct mail have risen from 6.4% in 2000 to 9.7% in 2010 and 9.8% in 2015.
Maybe they’re onto something. Statistics show that the average consumer is exposed to thousands of advertisements each day.
Dma Statistical Fact Book Pdf
They hear ads on the radio (before they switch stations) and watch ads on television (before changing the channel). Digital marketing provides a slightly better approach. This is because digital advertisements are in front of the consumer on pages they want to see instead of interrupting their favorite music or TV show. But, according to one study, digital marketing is harder to process than direct mail. The study compared the effects of direct mail with digital media (email and display ads) by recording electroencephalography (a brain imaging method that records the brain’s electrical activity at the surface of the scalp using sensors) and eye tracking (tests that measure the gaze and movement of the eyes using a small, specialized camera).
The study proved that direct mail requires 21% less cognitive effort than digital marketing. In fact, when asked to cite the brand name of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital display ad (44%).1. Direct Mail is More Powerful Than Ever With direct mail, consumers must respond.
They have to see, touch, and decide how they will react to your marketing. In fact, one article reports that 80-90% of direct mail is opened.2 That means that your direct mail is being received, seen, acknowledged, and reacted to. So why is direct mail more powerful now than it was before? Well there are many reasons, but I’ll focus on just three: 1. It’s less saturated. It’s highly targetable. It’s the Anchor to Omni-Channel Campaigns 1.
It’s Less Saturated According to The Household Diary Study by the United State Postal Service, total mail volume dropped 2.1% from 2001 to 2015.3 Today, the average household receives 15 pieces of mail per week. That’s less than three pieces of mail each day. Compare this with the average internet user, who sees roughly 77 emails and web advertisements each day. In 2015, the number of consumer emails sent and received each day totaled over 93 billion.4 This number has increased at an average annual rate of 6% and is projected to reach nearly 118 billion by the end of 2019. With less competition in the mailbox than the inbox, direct mail has more value and finds itself receiving more attention and responses than ever. USPS reports that 93% of households take time to sort their mail each day and 83% enjoy receiving mail.5 2.