1. Waste Management James C Fish
2. James Cook

Description For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design. 'If you want to understand and manage business markets, there is no better source than Anderson and Narus.

Their first-hand experience and insight have created the gold standard' book. Living by the clark sisters. The new edition adds fascinating material on customer value management and the role of branding in business markets.' — Philip Kotler 'The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented.' — Professor Mary F. Hazeldine, Georgia Southern University. • NEW - Greater discussion of customer value management approach and tools.

Waste Management James C Fish

• Helps students learn how to build a customer value model. • NEW - Recommendations for crafting persuasive value propositions. • Helps students put knowledge of value gained from the customer value model to work. • NEW - Analysis of the role of brands in business markets. • Shows students how to use brands and brand building to enhance the value of an offering.

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James Cook

• Principles and best practices of business market management viewed from an international—rather than purely American—perspective. • Draws upon the best business practices regardless of country of origin while teaching students to be mindful of cultural and regional differences. About the Author(s) James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management at the Kellogg School of Management, Northwestern University. Professor Anderson joined the faculty of the Kellogg School in 1984 as an assistant professor of marketing.

In 1987 he was named the first to hold the Kellogg School's newly-endowed William L. Ford Distinguished Chair in Marketing and Wholesale Distribution. Professor Anderson teaches graduate-level courses in business marketing. He is a faculty member of the Executive Master's Program and teaches in a number of executive development programs at the James L.